In our regularly published Meet the Team series we want to introduce all the technical, business and creative minds behind Cannavigia. Today we are proud to present you our Chief Growth Officer, Tricia Banach.
Tricia, what do you do at Cannavigia?
My focus is sales, strategy and growth. I support our clients and strategic partners as well as collaborate cross-functionally with all departments to align with Cannavigia’s goals and objectives. Do you have a collaboration idea? Let’s connect and discuss it over a cup of coffee!
What is your favorite aspect of working at Cannavigia?
The Cannavigia team. The people are the foundation of your success. I am surrounded by passion, expertise, and innovation. How exciting is it to offer your clients an amazing product that you can stand behind! It is very rewarding being part of the journey.
What is the most exciting development that you went through in the last year?
I was a Canadian living in New York City, I moved back to Canada and now I am planning my next adventure and relocating abroad to Portugal. We have MANY exciting things that we will be announcing soon! Be in the know and sign up for our newsletter.
Where do you see the Cannabis industry going and why do you think transparency and compliance have a justified place in it?
I see the cannabis industry progressing similarly to the likes of other highly regulated industries. At first things can seem a little disorganized with some unknowns. Then things start falling into place; regulations become clearer, processes are defined, and the requirements are streamlined. Transparency and compliance are at the forefront of making this possible. Without it there would be no guidelines, no trust. This would jeopardize this industry which we have all worked so hard to ensure is recognized for its positive impacts.