Meet the team: Lorenz Minks

October 21, 2021 | Category : Cannavigia | Posted By : Team Cannavigia

Behind every successful company stands a motivated team with people that are sitting together in the trenches and bringing our vision further one day at a time. We are happy and proud to share more about the creatives, the tech team and the general ecosystem of people that have brought CANNAVIGIA to where it is today.

Today we proudly present you our Product Dev and Project Consultant Lorenz Minks

Lorenz, what do you do at Cannavigia?

With educational background in IT and horticulture and creating several cannabis blogs, I jumped into a broad field of work at Cannavigia. I’m responsible for social media and blog content. With former experience of setting up a Cannabis Social Club and growing indoors and outdoors, I’m supporting with the development of module cultivation and mocked up the customer engagement module.

I like the mystery about cannabis and one of my goals is to unlock the categorization secrets linked to cannabis with the help of the Cannavigia customer relation module. As a project consultant I support Cannabis production companies implementing our software and setting up well running processes from seed to sale – also having product quality in mind as well.


In module 1 – cultivation – I like the traceability of every plant which makes it possible to get to know root causes for several problems in a running grow facility. Iterating through any genetics or plants ancestors creates completely new opportunities for breeding, tracking plants health or genetical degredation. I love how Cannavigia helps growers establishing compliant processes, which in return makes it easier to produce high quality products. I like how close producers get to the end customer with the seamlessly integrated module 4.


Just three weeks after my official start at Cannavigia I got send to Zimbabwe to advise hemp farmers down there on their horticultural processes and how to post harvest Cannabis right in a Chongololo – a traditional Zimbabwian tobacco drying system. I slightly changed my focus from marketing to more and more horticulture consulting and software development fields of work. It’s quite interesting after being in an IT audition department of one of the biggest grocery retailers in Europe to develop an agricultural compliance tool now which help farmers and horticulturists with totally different approaches to integrate compliant and quality assuring processes into their very own flows.

It’s quite challenging sometimes to keep track on all the different responsibilities but in the end it’s such a wonderful experience working on a software for such an emerging market environment that surrounds the mystified cannabis plant. It’s a pleasure to work with all the other passionated Cannavigians to bring this long forgotten healing plant back to the people of this stumbling world.

Which upcoming feature are you excited about?

I can’t wait for module 4 which gives our software users the possibility to interact directly with their customers. Coming from a Cannabis Social Club background and selecting and selling CBD flowers in Switzerland, I know there’s a huge gap between end customers and producers quality expectations. The more distant two market participants are distributed over the value chain, the bigger is this gap and therefore bigger risks of misunderstanding customers needs. The customer engagement module brings all participants in the value chain together and enables companies to get to know customers needs and expectations without middlemen.

What do you like to do for fun?

I love playing synthesizers and producing organic electronic music combined with some saxophone and voice. I like to roam the swiss alps with my mountain bike or through hiking. My mind highly appreciates good talks and learning experiences.


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